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Hallmark Cards is the world’s best known producer and marketer of greeting cards, wrap and giftware, with annual sales of over $4 billion and 18,000 employees

Hallmark needed a robust learning program for its sales division in Canada… a new learning paradigm to:

Enable new employees to become productive quickly
Provide an effective means of continuous development for all employees
Equip managers with an easy and practical mechanism to coach actively in the workplace
Ensure that both internal and out-sourced third parties could perform their roles quickly and effectively
Foster a strong sense of company pride and confidence among all employees

Hallmark Canada chose execuGo Media’s simple, smart business education solutions!

We combined standard content with custom content to provide a complete library of self-study and workplace coaching resources, each pegged to the relevant Hallmark roles, skills and competencies. To make it easy for busy employees to use their normal workplace to learn effectively, every team leader and member has the right set of practical tools needed to coach and measure each other continuously in the workplace.

Using an execuGo Media coaching school, Hallmark first launched the program to managers who would act as workplace coaches to their employees. Those newly coached coaches then presented it in a similar way to their employees and each manager and team leader became responsible and enabled to coach as needed.

The company and its employees regard the program as both a major competitive advantage in its sales and service arsenal and a significant cultural shift that was surprisingly easy to absorb. The Canadian Society of Training and Development has presented execuGo Media with two Awards for Training Excellence for "The Hallmark Way."

Hallmark
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